Stop coaching from
scattered messages.
Coach Camp is the operating system for serious coaches. One home for clients, check-ins, habits, workouts, nutrition, and accountability. Without the chaos behind the scenes.
No purchase necessary. No spam. Must be 18+.
Credits convert to entries when the app launches. Rules
You're locked in as a Founding Coach candidate with credits toward the $5,000+ Coach Launch Package giveaway.
Stack more credits. Share your link with coaches who'd actually use Coach Camp. Every qualified signup adds 50 credits to your entry.
Join the free Skool community. Real conversations on scaling, retention, hiring, and what's working right now.
Join the community (free)Coaching gets messy when the
system is missing.
You didn't become a coach to spend your day chasing messages across five apps. But here you are. Running a real business from memory and notification badges.
Clients live in five different chats.
WhatsApp, Instagram DMs, iMessage, email, and whatever app sent you the last form. Half your day is just finding the conversation.
Check-ins slip through the cracks.
You meant to follow up with three clients this week. You remembered one. The other two will say "I just got busy" and you'll have no idea what they actually did.
Notes and progress photos are scattered.
InBody screenshots in your camera roll. Notes in three Google Docs. Progress photos in a folder you can't find. Where did you put Sarah's nutrition plan?
You're paying for tools that don't talk.
Workout app. Habit app. Spreadsheet for nutrition. Notion for notes. Stripe over there. Nothing connected. Three subscriptions deep for what should be one job.
Onboarding new clients eats your week.
Every new client means forms, intake, payment, scheduling, plan delivery. All done manually, slightly differently every time. You feel it on month-end retention.
You're coaching from memory, not a system.
"What did we change in Marcus' plan last week?" "Has Alex hit his targets this month?" Hard to scale, hard to delegate, hard to grow. The ceiling is your own brain.
From scattered delivery
to one clear home.
Coach Camp doesn't just give you more features. It replaces the patchwork. Same coaching, running through a real system instead of through your phone.
- ✕ Clients across WhatsApp, IG, email, text
- ✕ Manual check-in reminders (or none)
- ✕ Plans in Google Docs and PDFs
- ✕ Progress photos in your camera roll
- ✕ Notes in your head
- ✕ "Who needs attention today?" No idea.
- ✕ Growth means more chaos
- ✓ One home for every client conversation
- ✓ Automatic check-ins with reminders
- ✓ Workouts, nutrition, habits in one place
- ✓ Progress photos saved by client
- ✓ Coach notes pinned to every client
- ✓ A clear "today" list of who needs you
- ✓ Growth means more leverage
Built for coaches who are ready
to operate like a real business.
If you coach humans and care about the result, Coach Camp was built with you in mind.
Everything you've been duct-taping
together. One app.
Real iOS interfaces, not concept art. Here's what's already being built and what every Founding Coach gets first access to.
Open the app. Know who needs you today.
An AI-briefed roster reads your week, sorts your clients by urgency, and tells you who slipped before you even open a chat. The Priority Queue is your morning huddle. No more guessing who to message first.
- ✓Ember briefing reads adherence, check-ins, and silence patterns every morning
- ✓Priority Queue auto-sorts clients by who needs attention first
- ✓Today's Actions surfaces check-ins to review, new clients waiting, unread messages
- ✓"All caught up" state when the queue is clear. Real signal you're done for the day.
Message the right 5 clients without typing the same thing 5 times.
Smart Audiences pre-group your clients by behavior. Missed check-ins this week. Silent 7+ days. Hit their streak. Pick the audience, pick a Quick Message, hit send. One tap to reach the people who actually need that message.
- ✓Smart Audiences auto-build from real client behavior
- ✓Quick Messages for check-in nudges, motivation, schedule reminders
- ✓Ember AI Assist drafts personalized broadcasts in your voice
- ✓Send to all, or surgical groups. Up to you.
Your coaching business at a glance.
Active clients, attention flags, churn rate, check-in rate. Plus a tier ladder that turns operational momentum into something you can actually feel. Starter, Mentor, beyond. See exactly where you stand and what moves the needle.
- ✓Today's Numbers: active clients, attention flags, churn, check-in rate
- ✓Tier progression tracks momentum, not vanity metrics
- ✓Coach Tools deck: check-ins, groups, booking, segments, roster reports
- ✓One screen to know if the business is healthy this week
485 movements ready. Your demos replace the defaults.
Every movement grouped by motor pattern. Triple Extension, Plyometrics, Vertical Pull, Core Thorax. Tap any exercise to link your YouTube demo or upload your own video. When your athlete opens that exercise mid-workout, they see YOUR cues. Not a generic stock clip.
- ✓485 exercises categorized by motor pattern, ready out of the box
- ✓Add YOUR demo. Link a video or upload your own.
- ✓Custom exercises for niche movements, gym-specific machines, sport drills
- ✓Save different demos for different scenarios. Heavy day vs technique day.
Build programs once. Deploy to any client in seconds.
Start from a pre-built system (Push Pull Legs, Aesthetics 4-Day, Athletic, Hyrox, CrossFit Class) or build a custom one from scratch. Save templates for fitness, nutrition, and cardio. Onboarding a new client goes from 90 minutes to 90 seconds.
- ✓8+ pre-built systems: hypertrophy, bootcamp, athletic, Hyrox, CrossFit, more
- ✓Justice League: a tracked athletic system with premium coaching data baked in
- ✓Custom programs from scratch with full control over splits, blocks, weeks
- ✓Reuse forever. Tweak per client. Stop rebuilding the wheel every Monday.
Macros in 30 seconds. Without fighting MyFitnessPal.
Pick the goal (Fat Loss, Muscle Gain, Maintenance, Performance). Enter reference body weight. Tune the calorie multiplier with a preset (Cut, Moderate, Maintain, Bulk). The macro split builds itself with sliders for Protein, Carbs, Fat. Save the plan as a template, assign to any client.
- ✓Goal-based presets with sensible multipliers built in
- ✓Macro split sliders for protein, carbs, fat. Live recalc.
- ✓Reusable templates: Gains, Fat Loss, Performance, whatever you build
- ✓Plan Summary in one tap. Hand it to a client without a calculator.
Clients book themselves. Into your real availability.
Toggle which days you're open, pick your Time Windows (Morning, Midday, Evening), set Session Formats (Video, In Person, Phone). Clients see only your real availability and book directly. Zero back-and-forth on scheduling.
- ✓Day-level + window-level availability (Morning 6–11, Evening 3–8, etc)
- ✓Session Formats: video call, in person, phone. Pick what you offer.
- ✓Buffer slots auto-padded between sessions so you don't burn out
- ✓One toggle to stop accepting bookings when you need a week off
The booking flow your clients actually finish.
When a client opens "Book a Session," they see the format options you offer, your real available dates highlighted on a clean calendar, and the time slots that match your windows. Three taps to confirmed. Built so the friction is on cancellation, not commitment.
- ✓Session Type picker matches the formats you enabled
- ✓Available dates only on the calendar. No "let me check and get back to you."
- ✓Time slots auto-generated from your windows
- ✓Optional notes field so they can give you context up front
Same brand. Same standard.
Built so they actually use it.
Your coaching layer runs on the same iOS app. Clients open Coach Camp to know exactly what to do today, log check-ins in one form, sync Apple Health automatically, and see real progress over time.
One clear plan per day
Clients open the app and know exactly what to do today. Workout, rest, hydration, mobility. Plus an Ember Insight from you.
Photos, weight, mood, sleep. One form.
Body comp, measurements, lab notes, progress photos, energy, mood, sleep. Submitted to you in one tap.
Apple Health, automatic
Heart rate, steps, active calories, sleep, hydration. Live from Apple Health. No manual entry, no missing data.
All of this is being built right now.
Founding Coaches get first access, lifetime pricing locked in, and credits toward the $5,000+ Coach Launch Package giveaway. Lock in your spot before the Founding 100 fills.
Join the Founding Coach WaitlistWhere serious coaches
actually talk shop.
No motivational fluff. Real conversations about scaling, retention, hiring, programming, and what's actually working right now. Free to join. Founding Coach lounge inside.
Free Join the Skool communityWin a $5,000+ done-for-you
coach launch package.
One Founding Coach walks away with a full business buildout. Every coach on the waitlist earns credits. The earlier you join, the more credits you stack.
The Coach Launch Package
Complete CRM and automation setup via RICO. Your operations infrastructure, done for you.
A real strategic roadmap to launch your gym, studio, or online coaching business.
Direct calls with the team every week until you launch. Real consulting, not a help doc.
Meta and Google ad setup. Targeting, copy, budget, handled by Blaze Camp Solutions.
Whatever you're already running, the team helps untangle and scale that as part of the package.
From gym ops to online coaching. Built by people who've actually run and scaled these businesses.
How to qualify and stack credits
Join the waitlist
Drop your name and email. You earn your first batch of credits the moment you sign up.
Sign up for the app at launch
When Coach Camp opens, you have to actually sign up for the app to redeem your credits. No app signup, no entry.
Refer other coaches
Every qualified coach who joins through your link stacks more credits onto your entry.
Credits ladder. Earlier signups stack more.
Your position in line determines your base credits. Spots fill in order.
Four steps. No purchase.
Just credits stacking.
The fastest way to stack credits: get in early, then share with coaches who'd actually use Coach Camp.
Join the waitlist
Drop your name and email. Lock in your base credits and your spot in line.
Get your spot and link
You'll get your position and a unique referral link the moment you sign up.
Invite coaches you trust
Every qualified coach who joins through your link adds 50 credits to your entry.
Sign up at launch to redeem
When Coach Camp opens, sign up for the app to convert your credits into entries.
"I built Coach Camp because I've sat next to dozens of coaches running real businesses out of their iPhone notifications. They didn't need more motivation. They needed a system. That's the whole point."
Lalo Vera, building Coach Camp with Alex Alaniz, after years inside fitness, nutrition, and online coaching operations.
Things coaches ask before joining.
Coaching shouldn't feel like
juggling broken glass.
Lock in your launch credits. The earlier you join, the more credits you stack toward the $5,000+ Coach Launch Package giveaway.
No purchase necessary. No spam. Must be 18+.
Credits convert to entries when the app launches. Rules
Coach Camp Launch Giveaway. Overview.
No purchase necessary. Joining the waitlist is free. Purchase does not improve odds of winning.
Eligibility. Open to coaches 18 years or older in regions where the giveaway is legally permitted. Void where prohibited.
How to enter. (1) Join the Coach Camp waitlist. (2) Sign up for the Coach Camp app when it launches. Both steps are required to convert credits into entries.
Credits and entries. Each credit equals one entry into the random drawing. Base credits are awarded by signup position (first 100 get 500 credits, first 500 get 250 credits, after 500 get 100 credits). Additional credits (50 per qualified referral) are awarded for each verified coach who joins the waitlist via your referral link and signs up for the app at launch.
Prize. One (1) winner receives the Coach Launch Package. Full business buildout, custom marketing and launch plan, weekly 1:1 strategy calls until launch, ad strategy and ad spend planning, and ongoing support for existing business. Approximate retail value: $5,000+ USD. Prize is non-transferable and has no cash equivalent.
Winner selection. Winner will be selected at random from all qualifying entries within 30 days of Coach Camp's public app launch and notified by email.
This is a plain-language overview. Full Official Rules will be published before the close of the giveaway period. Coach Camp, Blaze Camp Solutions, and RICO reserve the right to disqualify entries that violate these terms.